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Commissioned by Best Wool

Best Wool’s experience and expertise in woollen carpets and rugs, visualized in a new design by Studio RENS.

Innovation requires research and an eye for detail. Best Wool invited RENS to their factory floor: the designers turned their attention to the company’s manufacturing processes and focused on the characteristic qualities of wool. This visual translation of material, form, expertise and experience will be shown for the first time during Dutch Design Week 2019.

‘RENS challenged us to take a big step outside our comfort zone, which led to a compelling and positive story that we proudly convey to the outside world. A story visually stronger, under the direction of Renee and Stefanie, with more focus on our organization.’ — Matthijs Stevens, Sales & Development Director, Best Wool